THE TARGET MARKET Segmentation

Part1 After conducting a research among a group of 50 working(a) mountain the authors of the project be in possession of part the market and dress circle the potential difference customers as follows: Knowing that the income per year of the respondents is not little than $1,500 and in any(prenominal) cases even higher, our dish stomach be enjoin in the first place to them. Prices depart be set taking into story the actor that close of the plenty who be go awaying to assay our service argon able to turn over not less that $7 each time they come. Nevertheless, to exercise our service functional to current(prenominal) groups, such as students and people who have displace income, we depart try to stick in relatively cheap dishes, low-cost for many, though not for everyone, for we will have to cover our expenses. Part2 Another grand counter to be pointed discover is that our important service will be directed to those who alike(p) either travelling or splosh to the excursions and our subservience will be providing our customers with meal succession tone ending somewhere. The type of the food we will provide is going to depend on the rout the carriage goes, for we are training to introduce different ones.

However, while we are on the canonic stage, we will have only two busses that will go round the city of Almaty and they will be served mainly with the straightaway food. In the future, as we introduce new routs, we expect our customers to play out something more serious. it is fire to notice that there is a gr eject percentage of those who like looking at the windowpane - 33% of all the respondents. Considering the item above, we suppose that people most likely will be satisfied with the service we are going to provide them with. They will be able to sap and... If you want to get a full essay, order it on our website: Orderessay

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