Marketing Plan

Executive Summary         Only a block false the Queens University campus, JJs Café represents a halcyon mine of unrealized opportunity. Currently, the establishment is characterized by dark colors, express hours of operation and poor menu selection. Thousands of students header by a day and yet only 31% of those surveyed had ever been within the place.         Approaching JJs management revealed an unwillingness to co-operate with efforts to amend their current serve up. With this in mind, the marketing plan before you seeks to induce maximal subjoin in revenues while keeping the cost at an mesmeric level. Areas of improvement include minor renovations privileged to accommodate speedy take-out service, extended hours of operation to include breakfast items and late shadow service, expansion of the current menu to rear more mannequin and an emphasis on the quality facial gesture of the service. The various decisions relate in makin g these changes were based on a serial publication of surveys, experiments and observations, as well as data collected by the Mackenzie Management Group.         The proposal as it currently stands would require roughly $5 087 to point it started and the twain year return would be $10 360.          Situation summary Internal Assessment         The internal analysis of J.J.s consisted of two parts. out-of-pocket to the unwillingness of the current management of J.J.

s to cooperate in this study, we were un commensurate(p) to all value all internal data. Therefore, we choose to hope on primary and secondary data. The first part include c autious observation of the business. We ana! lyzed J.J.s observable level of business, service and quality, through with(predicate) many personal visits to the premises. We were also able to assess the corporeal attributes of the restaurant. We obtained a copy of J.J.s current menu (exhibit 1.4), and were able to put possible problems with it. Unfortunately, we were not able to... If you want to get a full essay, order it on our website: OrderEssay.net

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